We Go Where Ukrainians are.
"The battles are won by the military, but the war is won by the economy." This popular phrase best characterizes the approach of Ukraine's largest logistics company, "Nova Poshta" (Nova Post). Despite targeted attacks on their sorting centers and roads damaged by Russian aggression, the company ensures express delivery throughout Ukraine and has also entered the European market.
Vyacheslav Klymov, co-founder of the company, says they go wherever Ukrainians are, even if it's just a few kilometers from the frontline. For those people, it may be their only connection to the outside world.
"Local residents, military personnel, volunteers - they are all our clients, and we reach out to them. Sometimes we don't have a fixed location, only a mobile branch. It's a significant risk for our employees who have to work in bulletproof vests and helmets, but it's our responsibility to ensure parcel delivery,"
explains the co-founder.
Since the beginning of the war, 135 of their employees have died, and another 3,319 are actively serving. The company provides financial support to those mobilized, paying their salaries and purchasing ammunition, among other things. There are also payments to the families of civilians and military personnel who have died. One of the company's important directions is "Humanitarian Mail" - the free transportation of aid from charitable foundations and organizations, including international ones. Since the start of the war, the count has reached millions.
"Nova Poshta" branches have repeatedly come under attack by enemy rockets, but they have learned to quickly restore operations. Destroyed branches in Bucha, a town near Kyiv, reopened just three weeks after fierce battles. War forces one to think and find solutions: if earlier they focused on delivering parcels across destroyed bridges, now they concentrate on automating processes. Due to some being mobilized and others leaving, the company faces a shortage of employees, so they are focusing on automated parcel machines that do not require human presence. In the first months of the full-scale invasion, the company even managed to increase the speed of parcel delivery.
Since the beginning of the major war, over 6 million Ukrainians have left the country. "We go where there is demand and where there are Ukrainians," emphasizes the co-founder of the company, which has opened branches in Europe, including Poland, Italy, Hungary, Germany, the Czech Republic, Lithuania, and others.
Vyacheslav Klymov says he is not afraid to invest in Ukraine. Entrepreneurs don't choose the time to develop their businesses; it's important to act. "One must consider risks, especially security risks, but Ukraine is a promising market," adds the businessman, whose company paid 10.7 billion UAH in taxes to budgets at all levels last year (50% more than in 2022) and returned to the level it was before the full-scale invasion. Overall, investments in the victory for 2023 amounted to 1.6 billion UAH, including 209 million UAH for logistics under the Humanitarian Mail program.
Penny Pritzker, the U.S. Special Representative for Ukraine's Recovery, who recently visited Ukraine, believes that agriculture, IT technologies, energy, and defense are promising for development here. Vyacheslav Klymov adds that logistics and service sectors will also develop. He recalls that Ukrainians abroad were primarily looking for services like "Nova Poshta" and "Diya" (a mobile application of the Ministry of Digital Transformation of Ukraine, where documents are stored and state services are provided).
The entrepreneur is convinced that Ukraine is important for Europe, but victory in the war is needed for this, although everyone understands victory in their own way. In his opinion, it's not just about borders: "It's very important that we have chosen a direction. For me personally, the most valuable thing is to build an economically successful independent country. And it will be a country that can strengthen Europe."
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